Involving the artwork production team at the very beginning of any given packaging or POS design product is essential in producing great design work that connects with your consumers and is production viable. Print-ability and consistency across all touch points is essential in communicating a singular brand image.
Waiting until pre-production when the designs have been chosen through what may have been numerous rigorous stages is too late. You simply may have ended up with a master design for roll out, that cannot be produced to the high standard your client expects.
At the very outset we’ll work with your design team to identify any potential issues with production and advise accordingly. We’ll determine the best printing strategies across all touch-points based on quality and cost in order for all items to achieve maximum brand consistency.
At AWD, we don’t just do the ‘end bit’. We create work with a true respect for all the hard graft that’s already been performed by the design agency and together we take the design-to-shelf creating superior brands that ultimately sell and create profit for your clients.
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