So you’ve ended up with a master design based on one or two pack formats. Now it needs to be rolled out across a plethora of pack sizes and different formats. At the same time, you need to create brand guidelines. More often than not, these guidelines are retro-fitted once the master design has been rolled out, which kind of defeats the object of guidelines.
Initiating discussion at the start of a creative project is essential to creating guidelines that can be used when the creative work is realised.
Looking closely at pack substrate and format, advising and installing these findings into the initial creative brief will ensure a brand is designed to accommodate all possible pack format options.
Creating a look and feel for a brand, then struggling to realise the design when rolled-out will cause massive issues both technical and financial further down the line if not considered much earlier on in the design process, something which your client certainly won’t thank you for.
The consideration of the output will also help to create the foundations for a solid set of guidelines and remove the need to retro-fit a set of rules that don’t quite work.
We have extensive knowledge of creating guidelines, having been responsible for building them for many of Australia’s leading FMCG brands.
At AWD, we can help because we’ve been there. We can advise at the very early stages to ensure together we create brand guidelines that accurately guide the brands growth and extending it’s reach with consistently and integrity.
Like to know more? let’s chat…